Why should I buy now?

Ecommerce Answer

Got a special on? Make sure the customer knows it.

Free shipping? Ditto and make sure it’s prominently posted everywhere.

Competitive pricing guarantees? Ditto and ditto.

Fast order turnaround? and so on.

Why should they buy from you? Why should they buy now?  If you don’t know the answer, maybe it’s time to rethink why you have an online store!

Zen Cart Answer

Don’t forget the salemaker, featured items and specials. Zen Cart has a number of default features to display these things from sideboxes to center boxes to special colors/formatting.  Take advantage of them!

Edit that  home page with the admin > tools > define pages > define_main_page. Something special or new can be highlighted on the home page very easily.

Don’t forget the banner manager but don’t go overboard on the graphics. Use of text outside of images is important for the search engines.