Thanks goes to John Sylvester for these words of wisdom.  These are the steps any business owner can take to increase your SEM (search engine marketing)

• Creation of RSS feeds for the dissemination and syndication of news;

• Submission of articles to high-value article sites;

• Updates to the meta information, including adjusting copy where appropriate to target specific key phrases;

• Creation of a presence in the Facebook community;

• Setting up a Twitter account to post weekly news as well as breaking news;

• Development of an on-site blog with regular updates, linking the headline from the home page so the search engines see movement;

• Writing and submitting to blogs related to their industry;

• Where circumstances permit, post regular podcasts, including YouTube and Google videos